For everyone not getting free shipping of one kind or another this holiday season, here’s an insightful story from Fortune about Amazon Prime pulling in younger, more affluent shoppers. Prime shoppers are also buying across more categories and purchasing more apparel. Per Slice Intelligence, Amazon captured 36.1% of the $3 billion spent online on Cyber Monday 2015. Basically, Amazon Prime is hitting marketing demographics heaven, young people with money and decades of buying years in front of them. The fact it is growing so fast shows Prime is primed to gain more and more online dollars
The allure of Prime is simple enough.
. Flat rate $99 annual subscription gets you free 2 day shipping for millions of items.
. Unlimited video streaming.
. Unlimited music streaming with millions of songs.
. 800,000 free ebooks.
. Unlimited cloud storage for photos.
. More things announced at what seems like every quarterly report.
Business Insider cites Macquarie Research analysts seeing 12% annual growth for Prime in the coming years, with 50% of Americans members of Amazon Prime service by 2020. At the end of 2014, Amazon believed 20-25% of Americans already had Prime. That’s a lot of boxes shipped at a flat rate, at least a flat rate for the end user. If Amazon gets clearance, that’s also millions of drone flights. The Amazon style of hub-and-spoke distribution will be one where the hub has spokes, the spokes can become hubs as needed and grow their own spokes, then shrink back based on customer demands.
At the bottom of our Fityn.com articles, we frequently put eBay, Amazon, and other links about products we mention in the stories. If shipping seems too high for small items, then Prime might make a difference. Yes, if you buy from those links, the purchase does not cost you any more money, and Fityn gets a small fee from the affiliate link. Going forward for the next few months, we will also include a link that lets you sign up for Amazon Prime if you aren’ already signed up. Here’s one link that gets you to Amazon Prime:
Here’s one to give the gift of Amazon Prime to someone else:
The ever popular 30 day free trial of Amazon Prime:
For students, here’s an Amazon Students free two day shipping trial:
And if you don’t have enough cell phones to tell everyone about these great deals, here’s a link to cell phone contract and service plans via Amazon: