Friday Film 3 — Star Wars Japanese Trailer — Two New Reveals

Yes, J. J. Abrams said the Star Wars trailer shown a few weeks ago during halftime of Monday Night Football would be the last trailer before the movie’s release. Maybe he meant to say the last American release, since this is the new Japanese trailer.

Two things stand out on first look. 1. Storm troopers with freakin’ flame throwers. 2. This line will be a major turning point in the movie and new catchphrase in popular culture: “Hope is not lost today. It is found.” It may take a while for that couplet to work its way down to a sales meeting where the floor is way behind its number and there are only three weeks left in the quarter, but it will get there.

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